Answers, straight from the FDD.
No spin, no projections, every answer below is drawn from the Core Precinct Franchise Disclosure Document. If your question isn't covered, ask it in the inquiry form and the team will follow up.
Money in.
Plan for a single Core Precinct unit between $580,778 and $1,152,687. A three-unit development ranges $660,778 to $1,220,033. That covers everything from the franchise fee and real estate build-out to reformer equipment, technology, furniture, fixtures, signage, insurance and working capital. Item 7 of the FDD breaks it all down in detail.
The franchise fee is $55,000 for your first unit. For multi-unit developers, we scale it down: $55,000 for the first, $45,000 for the second and $35,000 for each additional unit. Multi-unit agreements start at three units. Initial fees are non-refundable once paid.
Royalty is the greater of 8% of gross revenue or $2,500 per month. The Brand Fund contribution is 2% of gross revenue. Local advertising is the greater of 2% of gross revenue or $1,500 per month, spent by Fitura HQ in your local media market.
We don't offer direct financing or guarantee any loans or leases. You'll bring your own capital and arrange any third-party financing that fits your situation. We're happy to talk through capital structure and point you toward resources, but the funding is your responsibility.
We don't publish or authorize financial projections, past performance claims or 'you'll make this much' promises outside the FDD. If anyone gives you earnings information outside the FDD, that didn't come from us, please let us know, and feel free to report it to the FTC or your state regulator.
Where you'll operate.
Single-unit franchisees get a protected territory based on ZIP codes or another geographic definition, but it isn't fully exclusive, you may still compete with other Core Precinct locations, company-owned outlets or other channels. Multi-unit developers receive an exclusive development territory for as long as the development agreement is in place and you're in good standing.
Yes. Multi-unit development agreements start at a minimum of three units and give you a development schedule across an exclusive territory. Fees drop on the second and third units. Just stick to the schedule, if it slips, your exclusivity may be reduced or removed.
Availability depends on market analysis, your qualifications and the development commitment you're ready to make. Submit an inquiry with your city and state and we'll come back with the specific territory status for your metro.
Any relocation needs our prior written approval. If you're considering a new site, run it by us first and confirm it meets our current site-selection guidelines before you sign a lease or purchase anything.
How you're trained.
Your initial training runs 7–9 days and covers the franchise system, techniques, procedures, methods of training and operation, advertising, quality standards and point-of-sale training. It's delivered online or at Fitura HQ. Up to two people train at no extra charge as part of the initial franchise fee; additional trainees are billable.
Training happens online or in person at Fitura Brands headquarters in Park City, Utah. It must be completed at least 15 days before your projected opening.
You'll have phone and video support during business hours, periodic workshops and seminars, an annual franchisee conference, and a confidential Operations Manual delivered through our learning management system. Coach and instructor training is led by Scott Kinworthy, who spent seven years as Global Director of Education at F45 Training.
No. We're looking for strong operators, people with capital, business judgment and a feel for their market. Fitura handles programming, coach training, technology and marketing systems so you can focus on running a great business.
Running the studio.
The Core Reformer is an exclusive reformer machine developed with Peak Pilates for Core Precinct studios. It combines classical reformer mechanics with megaformer-style strength work in a smaller footprint, supporting close to 200 athletic movement standards and allowing more stations per room than a standard megaformer.
Most franchisees open within roughly 12 months of signing the Franchise Agreement, though real estate, financing, permits and build-out drive the actual timeline. Once you sign the lease, you'll typically need to open within 12 months unless we agree to an extension in writing.
A typical Core Precinct studio is 2,500 to 3,000 square feet. The exact size depends on the site, market analysis and our approval. The smaller footprint versus megaformer competitors is one of the model's real-estate advantages.
We use a curated vendor list to keep quality and operations consistent, including ABC Glofox for POS and CRM, ONEFiit for programming, Delightree for onboarding and SOPs, Canva Enterprise for creative, SOCI for local marketing, LARC Architecture for design, SABRE Business Consulting for real estate, Peak Pilates for the exclusive Core Reformer, and QuickBooks for accounting. Required equipment, inventory and supplies come from approved suppliers.
You'll carry standard boutique-studio coverage: general liability, umbrella coverage, auto liability, workers' compensation, employment practices liability, property coverage and cyber liability. Exact limits and required additional insureds are detailed in the Franchise Agreement and Operations Manual.
You'll pay a $20,000 grand opening digital marketing fee at signing, plus a local grand opening spend of $7,000–$10,000 on demand. Fitura provides pre-sale playbook, launch marketing and on-site support around opening.
The agreement itself.
The initial term is 10 years.
Yes. If you meet the renewal conditions, you can add two successive 5-year Successor Terms. Renewal means signing the then-current Franchise Agreement, paying a successor franchise fee equal to 50% of the then-current initial franchise fee and being current on all your obligations.
Yes, with our prior written approval. The buyer needs to qualify, pay a transfer fee and sign the then-current Franchise Agreement. Transfers to a spouse, parent, child, sibling or an entity you majority-own generally don't require a transfer fee.
If the agreement ends or isn't renewed, you'll de-identify the business, pay any outstanding amounts, return the Operations Manual and confidential materials, and honor the post-term non-compete described in the Franchise Agreement.
Most disputes are resolved through mediation and arbitration in Utah. The Franchise Agreement is governed by Utah law, with state-specific addenda where applicable.
Still have a question that isn't covered here? Ask it directly in the inquiry form and the Fitura Brands franchise team will follow up.
Ready to go deeper?
Request the Core Precinct franchise information kit and start a conversation with the Fitura Brands franchise team.
Download a free copy of our franchise magazine.
Tell us about your market, your background, and your goals. We'll send the Core Precinct discovery packet with detailed investment information, then walk you through our staged discovery process. Qualified candidates receive full access to our Franchise Disclosure Document (FDD) as the next step.
Submitting this form does not constitute an offer to purchase a franchise. See the disclaimer below.