The operator plays the studio. We wrote the playbook.
Real estate diligence, tech selection and class design shouldn't be a founding operator's problem, those hours belong to members and staff.
One playbook covering real estate, build-out, training, tech and marketing, so every operator opens with the same infrastructure the biggest franchise systems in the world took a decade to build.
Chapter one: real estate.
Fitura has partnered with SABRE Business Consulting, a nationally recognized retail advisory firm specializing in consumer-facing fitness and wellness brands. The Fitura program at SABRE is led by Douglas Jerum, with 35 years representing some of the largest retail brands in the world, and Tom Jacobson, former solidcore operator and West Coast expansion lead for over a decade.
Before a franchisee is turned loose on a broker, Delightree steps them through the fundamentals of a commercial lease, triple-net structure, incremental costs and the provisions that separate a good deal from a bad one, with comprehension checks along the way. Only then do candidates move into active site selection with SABRE.
On the build side, Fitura ships a 300-page real estate and construction guideline produced with LARC Architecture. Tapware, tile, lighting, elevations, finishes, enough detail that any qualified general contractor in the country can build to spec, in a smaller 2,500–3,000 sq ft footprint.
SABRE-led site selection
National retail advisory guiding market and site strategy.
Lease education first
Delightree steps you through triple-net and lease structure before broker calls.
300-page LARC guidelines
Tapware, tile, lighting, elevations, any qualified GC can build to spec.
Chapter two: a 4% marketing engine run out of HQ.
Franchisees contribute 2% of topline revenue to a centralized brand fund and 2% to local area marketing. Both are deployed by Fitura HQ, the local contribution funds paid digital media, so the more revenue a studio generates, the more paid media flows back into its market. National creative sits in a Canva Enterprise workspace with locked brand templates, and every location's social presence is coordinated through SOCI so nothing goes out off-brand.
The local franchisee's role: supplement the national engine with community content and get outside the four walls, grassroots outreach, partnerships and pre-opening activations that HQ helps script.
Chapter three: training that isn't a binder.
Delightree steps every owner through the milestones between executed franchise agreement and grand opening, a green-light checklist with supporting education, video and comprehension checks. Initial training runs 7–9 days for up to two people, delivered online or at Fitura HQ in Park City, Utah, and must be completed at least 15 days before opening. Coach and instructor training is led by Scott Kinworthy, who spent seven years as Global Director of Education at F45 Training.
Owner induction & business foundations
Territory and site selection guidance supported by market analytics, executive owner development for leadership and multi-unit strategy, and business planning frameworks that prepare you for operational readiness.
Pre-sale & team development
Launch Camp covering operations, culture and team leadership. Sales training to build high-performing membership sales teams. Hiring, onboarding and performance-management frameworks. Product education across all Fitura concepts.
Pre-opening & launch execution
Advanced pre-sale strategies to drive early memberships, strategic marketing and launch planning support, train-the-trainer systems to build internal coaching capability, and grand opening execution with operational readiness certification.
Chapter four: programming, authored once and pushed everywhere.
Fitura partnered with ONEFiit, the operating system behind category leaders like Hyrox, to build the Fitura Brands Performance Hub. Every Core Precinct reformer class, cycle and progression is authored at HQ and pushed to every studio.
The programming is written for the proprietary Core Reformer, developed with Peak Pilates, so every class uses a machine that competitors cannot simply order.
Every session is designed to drive member results, increase retention and keep the brand experience consistent from location to location. Franchisees stop guessing what to program and get back to running the business, team leadership, community and revenue.
Chapter five: the tech stack, already configured.
Boutique studio operators have historically stitched together three or four platforms. Fitura evaluated the major systems and selected ABC Glofox as the core , one platform for members, staff and reporting. Nothing to integrate.
Chapter six: vendors we've already vetted.
Fitura leadership has personally vetted every core vendor in the stack, from the Peak Pilates factory floor to national retail-real-estate advisors. Franchisees inherit those relationships and their preferred economics from day one.
Development partner for the exclusive Core Precinct reformer, classical range combined with megaformer characteristics in a smaller footprint.
A decade-long design partnership across F45, FS8 and The Picklr, authors of Fitura's 300-page real estate and construction guidelines.
National retail advisory led by Douglas Jerum (35 years in retail real estate) and Tom Jacobson (former solidcore operator and West Coast expansion lead).
Enterprise CRM, POS, class booking and automation, a single system for members, staff and reporting.
The programming platform behind category leaders like Hyrox, powering Fitura's centralized class content.
Preferred vendor and partnership relationships that give franchisees national buying power from day one.
The four milestones between signing and opening.
- 01Executed FA
Franchise agreement signed. Delightree onboarding begins.
- 02Site & lease
SABRE-led market strategy, site selection and lease execution.
- 03Build & fit-out
LARC guidelines drive construction to spec anywhere in the country.
- 04Grand opening
Pre-sale, launch marketing and operational readiness certification.
Ready to go deeper?
Request the Core Precinct franchise information kit and start a conversation with the Fitura Brands franchise team.
Download a free copy of our franchise magazine.
Tell us about your market, your background, and your goals. We'll send the Core Precinct discovery packet with detailed investment information, then walk you through our staged discovery process. Qualified candidates receive full access to our Franchise Disclosure Document (FDD) as the next step.
Submitting this form does not constitute an offer to purchase a franchise. See the disclaimer below.